When you look at a pay scale for jobs, no matter which one it is, it’s not difficult to see the trend – the more skills and more education you acquire, the better money you will get.
As a general rule this makes perfect sense – education pays over time. I don’t think anyone could argue against that.
On the other hand it’s not uncommon that people who sell and market a product or service are on the top of the pay scale for jobs. They often make more than those who actually provide that service or making that product.
This is probably not that hard to understand. No matter what business you are in, ultimately you are in the attraction business. Without the ability to attract customers, a business will not be able to exist no matter how brilliant their products and services are.
Education alone does not guarantee a success in your business or career. Schools don’t teach you how to find high paying jobs, or how to run a profitable business. Education is the first step to get where you want to be, but you need more.
Here’s a general rule for pay scale for jobs – the more profit you can create for the business the more reward you will get. The more difficult to find someone to replace you, the more money you will be making.
That explains why surgeons and specialists are top income earners and most marketing and sales jobs are well paid.
I’m not suggesting that you should give up the whole idea of earning a high income as a translator. You can if you choose. But you have to be willing to act. Here’s what you can do:
1- Put more value in your business
A business value is not going to survive. It does not matter how valuable you think your service provides. It has to be determined by your target market.
Ultimately your clients are the ones who decide to put to at the top of the pay scale for jobs or else.You have to create the kind of value that’s sought after by your target market.
Some may say, “translators translate, what other value can we create?” Well, translation may be a needed service, but you are in for a fierce competition.
You don’t have to create a totally new service or product to attract clients. A few tweaks often are sufficient enough to make your business client attractive. You don’t need to reinvent the wheels.
The key is to fully monetize your skills and knowledge. You can also grab a copy of my ebook that explains how to create more value in your business and get paid accordingly.
2- Put more focus on attracting the right type of clients
Not all clients are created equal. You have to pull your resources and spend more time with your ideal clients. They are the ones that are truly looking for a solution to their problems. They are ready to buy from you.
Publishing a newsletter through email is a great way to build that relationship with your prospects. Here are some ideas to build free email lists. Over time, you will be able to weed out those lookie-loos from those who are willing to pay for your expertise. That’s what you want.
Anything you do to attract qualified leads is likely to put you at the top of the pay scale for jobs.
3- Put more focus on income generating tasks
Let’s face it – to create a highly successful business you can do it all alone. The most income-generating tasks are marketing and client attraction related.
If you are constantly distracted by chores such as fixing your computer, sorting out accounting stuff and answering emails, you will hardly find time exploring extra income ideas and creating new services and products, let alone getting out there in front of your prospects promoting yourself.
When you try to put out fire on a daily basis, your creativity level is low. Remember – creativity is just about adding a little twist to your existing idea.