I’m sure you know how to use email. You’ve probably been communicating with your family and friends or even business contacts through email for a long time.
But are you doing it for profit? You should. That’s where a regular, polished email newsletter comes in.
To effectively publish an email newsletter for your clients and prospects, you need to have a detailed plan in place and put in some real effort. Here are some tips for you:
1-Understand your purpose of publishing an email newsletter
You want to establish your expert status in the specialty area you choose and become that go-to person when it comes to your niche.
You also want to build trust and credibility among your audience and eventually translate that into real business.
When you keep the above things in mind, you’ve got the most important thing right – knowing who you are writing for – your readers.
2-Provide valuable information
Wonder how to use email to reach out to more prospects more effectively and efficiently?
By providing valuable information!
We are living in an information over-loaded age, where we receive all sorts of newsletters, flyers and ads on a daily basis. Readers may take a quick look, and if there’s nothing that speaks to them, it will end up in the recycling bin.
Your prospects don’t care about how many awards you’ve got for translation or how many projects you’ve done. Your readers want to know what you can do for them; what’s the benefit to receive your newsletter?
So try to give them value and make them want to read your email.
Interesting and helpful content helps attract and maintain readership.
When your readers like your newsletters, they like you. They will come to you when they need the type of service you provide.
3-Build a real list
Another important factor in how to use email newsletter effectively is to build a quality list. Ideally you only want to send your email newsletter to people who are interested in your services.
You want valid addresses from real people. This will take time, but it’s worth it. So add one at a time. Start from those close to you, who are willing to spread the good word out for you.
When you network, don’t forget to ask for email addresses and add them to your list.
It makes a huge difference when people see an email from a familiar name.
This is simple – if you don’t get permission, you are spamming. You want readers to view you as a credible source of information, not as some spam creator.
So introduce yourself and your service in each email. Remind them that you’ve got their permission.
5-Have a good layout
Try to focus on one main topic at a time. Do not write too long sentences. Leave enough white space by providing a list or using bullets. Have an eye-catching subject line.
6-Send out regularly
How to use email effectively? A key is to send out your email regularly, preferably on the same day of each month or week.
Why? When your readers know when to expect you, they are more likely to open your email.