As a freelancer you have limited vehicles to market, but if you know how to sell online, you’re going to maximize your potential. Here are a few sales secrets I want to share:
1- Having an online presence is a must for any legitimate service provider
Do you google a lot?
Well, your clients do, too.
They expect to learn information about a service provider before they decide to hire.
And they’ll do it from the internet or through word of mouth.
Having a blog or a website helps you convey the value of your business and make it accessible to clients 24/7.
2- Be active in the online community
Whether joining forums or answering questions online, you want to be seen as an expert in your field – translation. How to sell online? There are two key steps:
– building your credibility
– learning everything about your target market
It’s a 2-way street! The more active you get the better known you will become. The more you know about your potential clients, the better positioned you are.
When you cater to the very needs of your clients, your service will be more highly regarded and requested.
3- Be persistent
Persistence is the key for any business that strives to be successful. It is an attribute that freelance translators can employ through their talents and energy.
Like any other business, there are going to be ups and downs in your endeavours, and there’s going to be times when you are knocked back and feel like quitting. That is where persistence can pull you through.
If you are serious and passionate about what you do, you have to keep trying until you reach your goal.
4- Be willing to learn
Nobody knows how to sell online from the get-go. You need guidance and tips from others who have done it successfully. Like everything else, there are always better ways to do things and experience – both your own and from others – is the best teaching tool.
The internet has changed how we procure information and how we perceive the world. As a service provider, translators have to be able to adapt to this new trend.
If you don’t keep up with the latest development in the industry or ignore business trends, you’ll be left behind. That’s the difference between thriving and just surviving.
5- Building a list
An essential element of selling your service online is to build a quality list. If you haven’t been consistently building a client list, you should start now. Without a quality list, the process of selling your translation service online becomes much harder.
I’ve repeated it often, but it remains true — it’s easier to convince your past happy clients to hire you again then to persuade people who don’t know much about you.
6- Invest in a good relationship with your list
You can have the largest list in the whole wide world, but if you don’t put energy into earning their clients’ trust and don’t build your credibility, you still have no clue as how to sell online and therefore waste your time.
When you try to be helpful and share your expertise with your potential clients through your online communication channels, your potential clients will listen to you and what you have to offer.
It’s the same with your existing clients — keep in touch with them and nurture the relationship you already have with them. These clients will hire you again and again.