I don’t know about you, but I’m certainly tired of having people consider translation of languages a low value service.
Don’t believe me? Go online and check out the freelance job postings on any website.
Have you noticed all the ridiculously low pay proposals for our potentially high value service?
Well, you can blame the market or fellow translators who undersell themselves, but what have you done to make sure you receive value for value?
Here are a few impact areas you need to work on in order to create a sure-fire profitable business. A profitable business is good for both the pocketbook and the soul.
If you don’t bring in a healthy income and don’t feel your skills receive proper recognition, your work quality will reflect that negative energy. Did I mention your family and future will suffer, too?
1- Generating leads
Translation of languages is an art, but it is a business too. Develop a system that consistently brings new client leads through online and offline marketing, publicity, networking. A great lead generating system – such as sending out welcoming emails/letters to new businesses in your community — will result in a balanced and targeted contact list.
Keep adding names/email addresses to your list whenever and wherever possible. With permission of course. Read your local community newspapers, listen to experts in related industries. Treat such a list as the lifeblood of your business.
2- Converting leads
Follow up with your potential clients through email, newsletters, social media, post cards, ecards, telephone, in person contact and other activities. In a nutshell, don’t wait until your last client has gone to take steps. You have to market continuously and consistently to keep your well of potential clients from drying up.
3- Multiple income sources
It’s hard to achieve your financial goals if you just trade hours for dollars. Translation of languages may be your passion, but you need to create other sources of income by leveraging your knowledge of languages.
Read more about passive income opportunities
extra income ideas
The beauty of having multiple income streams is that your income is not limited to your availability anymore. As a result, you gain greater personal freedom and possible financial security too.
4- Finding profitable business partners
If you want to grow your business, you have to look beyond translation of languages. Cross promotions or strategic alliance with other professionals such as consultants, writers, teaching professionals, web designers and other businesses may help you attract more high paying loyal clients and build your credibility.
When done properly, you can dramatically increase your client base. And the best part is, when referred by a trusted professional or business person, people are less likely to bargain.
5- Communicating often with your clients and potential clients
Regular communication helps me build long term relationships with my clients. And I get repeat clients from doing this, plus many more referrals from them.
The more you communicate and listen, the more you learn what your clients and potential clients want and need. It is also more likely that you will be able to create services and products that will meet the demands of your target market.
At the same time, you will be viewed as a credible go-to person on the subject of translation of languages. Your competition? What competition?
6- Use technology to your advantage
In this age of business, internet use is definitely unavoidable. Having a website would certainly work to your advantage. But a website alone is just like an expensive brochure — you need to learn how to utilize your website as a tool to attract visitors and buyers.
Other things such as blogging, social media tools like Twitter and Facebook, ezine publishing and list building are all useful keys to the success of your business. Just make sure you are learning time management skills and never let these tools tie up all your valuable time!
To bring in a healthy income, you need to consistently learn and adjust and look for new opportunities. After all, translation of languages is only a part of your business; the marketing and sales part is equally important if not more so.