Sending out a regular email newsletter helps you attain clients.
But it’s not a magic wond to replace all your other marketing efforts. It should be considered as a part of your marketing plan.
How to send email to your target audience? The key to success in business is through planning, implementation, adjusting, tweaking and improving. That is also true with your email marketing.
So to make the most of your regular email messages to your contacts, here are some email marketing tips to help get great results:
1)Start at the beginning, with an introduction letter to your advocates and supporters
Educate them with what you do and what your expertise is. If you want to win over future clients you need to earn the support of those you know, who are receptive to your message.
Ask for their feedback and ideas on how to improve your message.
1)Get savvy with social media and promote your email newsletter there
Words get out fast via social media. Visit Facebook or LinkedIn and post your message often. Learn through reading and observing what works for others and adapt it to your message.
Find interesting ways to spread the word – and make a regular routine of it.
2)Be different and stand out from your competitors
Many businesses are sending out regular email newsletters these days. But how many have really captured their readers’ attention and grown as a result? Hardly any!
Why? Because the content is either too boring or full of self-promotional messages and sales pitches. You know where they end up – the recycling bin.
Learn from their mistakes. Your newsletter doesn’t have to be long, and it shouldn’t be all ‘I’ and ‘me’ oriented, but it has to be interesting and well written!
Talk about your clients’ needs, about their success, and what you can do to add to that.
3)Don’t forget to get out there in a big way
Email marketing isn’t an excuse for you to hide behind your computer. You are still more likely to connect with potential clients through other traditional contact and networking.
Make it a goal to personally connect with each possible client. Send out thank you cards to your past clients who made big purchases from you.
Get out for a coffee with a potential client. Take time to talk to other professionals. Get out to the next networking event where you can build new contacts and strengthen established ones.
But let them know that you are sending out a regular email newsletter with great tips and ideas that may be helpful to them. Don’t appear pushy. Just state the fact and let them decide.
4)Don’t forget to leave an opt-in option on your business cards and other regular email and mail
While you give people reasons to sign up, make sure you provide them with the opportunity to make that choice. Have your website and online presence listed on your cards and emails.
Your business will grow exponentially when people come to you after you’ve made the effort to contact and meet them.
5)Don’t be afraid to share your tips and expertise
Sharing what you know with others makes you a valuable source of information. It strengthens your expert status. It builds that crucial trust among your target market. It pulls in clients rather than pushes them away.
Make sure you sign your name at the end of each email newsletter. Let your readers know that the tips come from you personally.