If you want your freelance career to take off, you need to have a small business marketing plan.
Whether you are the only employee or you have others working with you, a plan is a home based business start up “must”.
After all, you are in competition to attract quality translation jobs and clients on a consistent and continuous basis.
Marketing tools can change and evolve as time goes by, but the fundamentals will remain the same.
To make sure your business reaches its full potential, your plan has include the following:
1.Set a specific goal
There are literally tons of good marketing tools and programs out there. It is your responsibility to find out the right ones for your freelance business. You have to be specific about your goals. Just “getting more clients” doesn’t cut it.
When your goal is vague, your marketing strategies will lose focus, too. In business, your small business marketing plan is only as good as your implementation.
It’s important to be optimistic, but you also need to understand the limitation of your freelance business. You may not have the resources or time to implement all marketing programs like a big translation company does. But you can definitely start with low-cost and hands-on tips.
Not everything will work for you, but when you do see results from a particular program, stick with it. Learn from those programs that fall short.
3.Get your hands dirty
A small business marketing plan is only as good as your implementation. You can have the best marketing plan in the whole wide world, but if you don’t put it into action, you will never see the results. You also have to tailor any particular program to your own needs and unique situation. Make adjustments if necessary.
4.Keep track of all your marketing efforts
Have a measuring mechanism in place to see results of each of your marketing program. Compare and track the results with your goals. Your plan and short-term goals may adjust as time goes on. Identify obstacles and fix problems. If it doesn’t work, dump it and try something else. You never know which marketing program or strategy works for you if you don’t put it to the test.
5.Sending out a consistent marketing message
The only way to leave an impression to your target market is by sending out consistent but unique marketing messages.
Don’t try to be a know-it-all! Find a niche and stay with it. Some translators fear that if they are specialized, they’ll lose those jobs/clients who fall outside their specialty area.
But the truth is, on the contrary, you get more work and attract more high paying clients when you specialize. By specializing you set yourself apart from the competition and emphasize the value of your work by suggesting you are an expert on the subject.
6.Keep your mind and eyes open for new ideas
It’s always good to learn from others and add new ideas to a small business marketing plan. Just make sure you keep doing the old ones that are already working. Marketing is all about consistency and progressing. Flexibility is important, too.