The powerful small business marketing tool for translators that I’m talking about today is a handwritten note or card.
Ask yourself, when was the last time you sent a handwritten thank-you card to a past client?
Did you follow-up with a handwritten note with a prospect you just met?
If you haven’t done any of that, you need to consider it.
Yes this is the era of high-tech and everyone uses email, tweets and their cell phone to keep connected.
But if you want to set yourself apart from your competitors, you shouldn’t be only doing what everyone else does.
The reason that handwritten notes or cards are rare these days is because it requires extra time and effort. But when you utilize this small business marketing tool well, it also says to your target audience that you care and that you are different from your competitors.
Think about it for a moment – don’t you feel intrigued when you receive a handwritten envelope among a whole bunch of junk mail, form letters and bills every day in your mailbox? Wouldn’t you be eager to open a handwritten envelope as supposed to dump it right into the recycling box?
Here are a few tips to make your handwritten notes or cards a powerful marketing tool for your translation business:
1- Find the right occasions to send out your handwritten notes or cards
You don’t have to wait for Christmas to send out your cards. In fact, most people are sending out cards during that time, so yours might be overlooked or even ignored.
Try to think creatively and send out handwritten notes or cards when people least expect them. That’s also when people are more likely to appreciate your effort and kind gesture.
2- Know when to send out a handwritten note or card
Remember, you are in business. So use this small business marketing tool wisely with a clear purpose in mind.
Here’s when you want to send out a handwritten note or card:
–To follow up with a prospect;
–To say thank you to a past client who either spent a lot of money for your service or is a repeat customer;
–To thank a client for a prompt payment;
–To say hi to a past client who you haven’t heard from for a while;
–To remind past/potential clients of your ‘current status’ by sending out an interesting tip or article you found from a newspaper that’s related to their situation;
–To give someone a pleasant surprise after the big holiday season in January when many people are feeling a bit depressed;
–To mark a client’s birthday;
3- Keep your message short and sweet
No sales pitch please. This is not another form of flyers. It is a small business marketing tool that helps build a relationship with your targeted market. Keep focused and build that trust!
4- Attach your business card with the note
It’s always a good idea to attach your business card with a handwritten note. That way you reinforce the connection to your business. Should time come, you will be the first one in line for their choice of service provider.