The essence of email writing is to effectively communicate with your prospects and build credibility and trust over time.
And free email advertising brings great results!
In an ideal world, you would have enough time to meet with all your prospects or clients in person. Since that’s not feasible, email becomes an easy tool to stay connected with your contacts.
Knowing how to write email and what to write about is the key!
We are all busy and have short attention span these days, so here are some email marketing tips to help grab your readers’ attention when they receive your email.
1-Write an attention-getting subject line
Keep it short but relevant. Personalize your email if possible. Instead of saying “Hi there”, say “Hi Al”. Read newspapers and magazines and see which headlines attract you and make you want to open it and read. Learn from those headlines.
2-Don’t be afraid to have an opinion
Put some personality in your email writing. People expect an opinion from a real person. As long as you are sincere and have reasons to support your opinion, you are not going to offend your readers.
Make sure what you say is not libellous and doesn’t break a confidential agreement.
3-Review a course or relevant product or service that may interest your readers
It can be some class you’ve taken and are benefiting from. Or it can be something that may help solve your readers’ problems. Avoid any loud aggressive and promotional language in your email writing.
4-Provide a case study in your translation practice
Without disclosing any confidential information, you may analyze a mistake you made or someone else made in translation and how you’ve learned from it.
Or discuss a difficult or disastrous translation experience you’ve had, and what you’ve learned from that. When commenting on a mistake (especially those done by others), keep the language positive and generally friendly – don’t sound like a critic.
5-Encourage readers to answer a survey and discuss the feedback
This is a great way to learn what your readers really care about. It also creates an avenue for dialogue and communication. You can use the information to adjust the translation service you apply.
6-Write a guide on how to use a new product, such as a handheld translation device
Provide useful and practical information that relates to the product and your readers’ needs. There’s no one single email writing formula.
Whatever attracts your readers and whatever makes them feel helpful and informative makes a good one.
7-Recommend an event or a learning opportunity
Again try to avoid aggressive sales pitches. Share your honest opinion and experience. Be helpful and most of all be sincere.
8-Never send out an email without bringing some value to your readers
The key to engaging your readers and remaining on their radar is to provide interesting information. If that means you have to cut the length or frequency of your email, so be it. Short and to-the-point works best today.
Email writing is not a chore and shouldn’t become one. If your passion shines through the email your readers will see it.
Oh, one last thing you must remember – DO NOT forward any chain letters to your prospects. This could be a real party pooper for your business, and be a bother to your clients.
If your name or emails get lumped in with their ‘junk’ folder, you will have to work harder to make a real connection.