Do you have an email marketing strategy and are you sending out a regular email newsletter to your clients and prospects?
If not, chances are you are missing a golden opportunity.
Think about it – daily we scan our email boxes and search for valuable messages. Most of us are receiving some sort of regular email newsletters, but some are written in such a way that it has the look and appeal of a flyer!
What do we do? Easy, hit the delete button.
That’s NOT the email marketing strategy I’m suggesting!
Email may have been around for a while, but it’s not outdated yet. Using it properly, email is a great way to market your translation business.
Like many other service based businesses, translators are depending a lot on word of mouth advertising. Email can help you spread the good word and therefore build your credibility and reputation among clients and prospects.
How to send an email? Get permission first!
Here are 5 reasons why you must have a permission based email marketing strategy:
1-Email is a fast and low cost channel for sending messages and getting your name out there
Compared to other forms of advertising, email is instantaneous and costs you close to nothing but a little time and effort in composing quality content.
2-Email creates a two-way communication with your clients or clients to be
You can exchange comments, questions and ideas with your email readers instantly and easily. Timely feedback also helps you tailor your business to your clients’ needs. Showcasing your expertise and building trust and credibility are great assets in promoting your services.
3-An email newsletter serves as a constant reminder to your readers about your business and the benefit they can get from your services
To attract your own clients you have to create some awareness among prospects about what you do and the benefits you provide all the time. Sending out regular email newsletters certainly makes it possible to do so.
4-An effective email marketing strategy helps you reach your clients and prospects on a regular and reliable basis
It’s great when you meet some new people and feel good about it. But if you don’t follow up, people will forget about you.
So if you use email properly, along with other forms of contact it will help you strengthen that connection you just built with people. It also helps you get referrals from existing clients.
5-It’s easy to start
Many people may not have websites, but almost everyone has an email account. To send out email, you don’t even have to have a website. If you have an email account, you can do it. Presumably you know how to email.
6-Compared to other forms of advertising, the response tends to be more positive and more quickly
Because all the people who receive your initial email newsletter already know you in some way, or had contact with you, they are more receptive to you and your message.
That’s why the size of your email list doesn’t matter, quality counts.